is an independent Bronx film production company, founded in 2004 by Adel L. Morales, Julio Antonio Toro, and Frankie Villanueva. 
 
Initially, they cut their teeth working on Take Over T.V., their public-access cable comedy variety show.
 
Their first short film, "The Reckoning," was completed in 2007. It was featured in several local film festivals and went on to win the Best Suspense Short Award at the Long Island Latino International Film Festival.

The film starred Monique Gabriela Curnen, who later landed the role of "Detective Ramirez" in "The Dark Knight."

Their second short film, "Repentance," which was completed in 2009, went on to receive critical acclaim after making its rounds on both the local and national film festival circuit.

The short went on to receive the Best Director Award at the Long Island Latino International Film Festival, as well as the Chashama Choice Award for Emerging Filmmaker. Preparations are being made to distribute this film through Amazon and other distribution outlets.

Currently in the final stages of post-production, the company's latest venture "Promises, Promises" will be completed by the end of summer of 2011. Their last film, "Trouble Child" will be making its World Premiere at the East Harlem International Film Festival, along with festival darling, "Repentance."

With a slate of projects lined up, HollyHood Productions plans to start pre-production on their first feature film project "The Congregant" in mid-2012.